Keyluna.shop is an e-commerce website specializing in luxury key chains, bag charms, and cell phone charms, for all women. Located in Guaynabo, Puerto Rico, Keyluna was inspired by the owner's daughter's taste for fabulous stuff and details, with a focus on beautifying everyday items. The business aims to create a strong brand name and build a loyal customer base. The unique selling point of the products is their focus on adding beauty and personalization to commonly used items.